Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year on two occasions. Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas.
With 130 Zuligans in Toronto, New York and Vancouver, the shop is a magnet for top global talent. Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. “It’s definitely got its own vibe and its own feel.Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies. “We wanted to make sure that were some unique touches,” he said. Bronson said the plan is to keep bringing in new beers and brewing techniques that will allow the Clifton Park location to stand on its own. 12, and next month also will release beers that were previously only available at the flagship location in the city. SingleCut is planning an Octoberfest weekend on Oct.
The company brought all of those items to furnish the Clifton Park location, which has given it its own feel outside of the original location. The new taproom also includes aspects, including some vintage decorations that there simply wasn’t room for in the New York City location, Bronson said. “It’s a real treat for us New York City kids.” “There’s just a lot of flexibility,” he said. Now, Bronson said, the possibilities are essentially endless. Due to space restrictions, that wasn’t always a possibility previously. Taking some inspiration from the original taproom in Queens, but integrating characteristics of upstate New York as well, the amenities include hardwood and mahogany paneling, tables built out of giant butcher blocks that the SingleCut team crafted themselves, and a mix of industrial but polished and modern decorations.īut one of the most important aspects to the new space, Bronson said, was the fact that there is enough room to utilize the taproom for events as the company sees fit. That program will launch in about two weeks, he said.ĭown the road, possibly in a few years, Bronson said, the company will be able to further develop its front tasting room and use the new tap room as a more intimate space to host live music and other events.īut the work completed on the new taproom was extensive. There will be menus placed on each table in the taproom, he explained, and customers will be able to order food to their tables using their mobile devices. SingleCut will be bringing in food trucks occasionally, Bronson said, and is also working on a partnership with a local restaurant to deliver food specifically to customers at SingleCut. “We definitely wanted to make a temple to music.” It’s our inspiration and drive in everything we do,” he said.
The open floor plan includes an extensive vinyl collection, a state-of-the-art sound system, and up to 20 beer options between draft and cans.Īs equal lovers of beer and music, the team behind SingleCut placed an emphasis on providing equal respect and space for the two things in the new taproom, said General Manager Dan Bronson. Officially called the Side Stage Taproom, due to the room’s positioning on the side of the building, the space measures approximately 1,500 square feet and it can seat 70 people. With the purchase of the Clifton Park facility from Shmaltz, it was able to increase its output in a way that was not possible at the smaller New York City location. SingleCut is a growing craft brewery that was founded in 2012 in northern Queens.
SINGLECUT BEERSMITH FULL
The New York City-based brewery that purchased the Shmaltz Brewery off Van Patten Drive last year, which has taken off as a full-fledged brewery, held a soft opening for the taproom a few weeks ago, and is now operating at full hours. CLIFTON PARK - The anticipated taproom at Clifton Park’s SingleCut Beersmiths is officially open for business.
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